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Change Leadership Secret – 59 – Reduce Tension

Change Leadership — Secret # 59 Reduce Tension The most important thing about power is to make sure you don’t have to use it. —Edwin Land What I Need to Know Remember that Kurt Lewin defines tension as the sum of the driving forces and the resisting forces. Also recall that every force has an […]

Change Leadership Secret – 49 – Choose Changes Wisely

Change Leadership — Secret # 49 Choose Changes Wisely To wish to progress is the largest part of progress. —Lucius Annaeus Seneca (1st century A.D.) What I Need to Know Once a person has coped with the forces in her life space and has either removed or is operating within the constraints of her cognitive […]

Win The Sale Without Compromising on Price

All sales aren’t created equal. In his new book, High-Profit Selling, my friend, Mark Hunter shows you how to close deals that truly make a profit. Mark and I share the same passion–driving profitable sales. In these times of shrinking margins and diminishing returns, maintaining profitable pricing is more important than ever. The insights Mark […]

Selling Change With the Simple Power of “Yes, And!”

by Avish Parashar Can a simple two-word phrase from improv comedy help you to be a better salesperson or leader? “Yes, and” it can do much, much more… The premise of Selling Change is that salespeople must become agents of change and help their customers achieve goals rather than simply solve their problems While there […]

Are You in the Actuation Zone?

I just returned from the National Speakers Association Winter Conference where I gained a lot of new knowledge about modern marketing. The “Monday-morning question” for all the conference attendees is, Will we put the new knowledge into practice? Or, will we return to our laundry list of client issues, problems, overhead, and all the other […]

Top Ten Ways to Lose Customers in Today’s Market

Seattle, WA (PRWEB) June 30, 2011 Sales and marketing consultant, Brett Clay, author of “Selling Change, 101+ Secrets for Growing Sales by Leading Change”, reveals his top ten list of mistakes salespeople and companies are making in today’s market. Clay says, “Some of the ways salespeople lose customers are perennial. Others are related to the […]

The Disappearing Sales Organization—Is Yours Next?

Change leadership and sales expert, Brett Clay, says salespeople and the companies that employ them are becoming irrelevant. Unless companies significantly invest in the capabilities of their sales organizations, they will join the ranks of the 15 million sales positions forecasted to be eliminated this decade. Seattle, WA (PRWEB) June 29, 2011 Brett Clay, author […]

The Best Sales Book and Best Management and Leadership Book for 2010

USA Book News announced that Selling Change, 101 Secrets for Growing Sales by Leading Change, by Brett Clay, won two awards in its “Best Books 2010” awards. Selling Change was named the winner of the Best Sales Book category and a finalist in the Best Management and Leadership category. Jeff Keen, president and CEO of […]

Book Review

December 1, 2009 Selling Change: 101+ Secrets for Growing Sales by Leading Change Brett Clay Ariva Publishing (2010) ISBN: 9780982295236 Brett Clay’s “Selling Change” explains why it is imperative that in the twenty-first century, salespeople must be agents of change. The reason? Because four major forces are changing the current business world. Without giving away […]

Borders Books Liquidation Shows Change Management Doesn’t Work

Change leadership expert and author, Brett Clay, says the closing of Borders Books demonstrates the fate of companies that adapt to change, rather than lead change. “The companies that follow, rather than lead in today’s fast-changing market put themselves at a severe disadvantage,” says Clay. “Like so many companies today, Borders failed to shift with […]

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