Blog Articles
Vertical Integration, or Virtual Integration?
In the introduction to Selling Change, I cite the trend away from vertical integration as one of the forces changing the business landscape. I also coined the term “The Great Reboot of 2009” to refer to the trend of companies overhauling their businesses, setting them on entirely new courses. Reading recent business headlines, it is […]
“Secrets” of Success
I recently ran across a couple of comments about “secrets” of success. One is from Mark Sanborn’s blog (best selling author of The Fred Factor). Another is from Jeffrey Gitomer’s Little Red Book of Selling. By the way, if you are one of the few people that don’t own both of these books, I highly […]
Are Great Salespeople Born?
I just attended Jeffrey Gitomer’s seminar for sales managers and leaders. Before Jeffrey started his presentation, I was chatting with the gentleman next to me who is a VP of Sales. I asked him what kind of sales training he uses. He said, “Oh, we train our salespeople ourselves. Salespeople are born, anyway. They either […]
How do you know if your sales methodology needs a tune up?
How can you tell if your sales process is in need of improvement, or if stalled growth is simply a result of the challenging economy? The sales function and methodologies tend to be poorly understood across most companies. Therefore, companies often focus on measuring easily understood items such as activity and transactions, rather than measuring strategy and methodology, […]
What is wrong with the way you’ve been taught to sell?
We’ve all taken many sales courses over the years. They all taught us to find the customer’s need, pain or problem and then demonstrate that our product or service is the best solution. They also taught us to find the real decision makers, the people with the power to make the purchase, and essentially make […]
Five Disciplines That Make You Invaluable to Your Customers
Does it seem harder and harder to get customers’ attention these days? Does your product or service always seem to fall short of being a priority for the customer? What if there were a way to have customers begging to be higher on your priority list, instead of you begging to be on theirs? How would it feel to be with a customer closing a sale and be interrupted by another customer calling you pleading to take their order instead? What would that mean for your business? You can become invaluable to customers and dramatically grow your business, if you change your selling paradigm
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