How to Get Someone to Change – Without Changing

Change Creates Opportunity

Today, I was on Larry Whitler’s radio show on WOCA-AM in Ocala, Florida. Larry was talking about all of the change that has happened, and continues to happen, in the radio industry. He said many years ago music was on AM. Then, FM came along and took away music, threatening the survival of AM radio stations. So, AM had to reinvent itself as talk-radio. Today, talk-radio listeners are moving from AM to the Internet. So, talk-radio shows must change, again, by embracing podcasting and social media. I mentioned that change brings opportunity—in this case for a local AM radio station to expand its audience to the national, and even global, audience on the Internet. This is a perfect example of the power of being a change leader, instead of a change follower.  By embracing change and leading it, you can grow your business more than you might have imagined. Read more