| “This book is a must-read for sales executives in 2011.” —Gerhard Gschwandtner, publisher, Selling Power magazine SPECIAL OFFER Provided by 800-CEO-READ In an era of globalization and internet commoditization, salespeople (and the companies they work for) are in danger of becoming irrelevant. In this Darwinian environment, the traditional approach of selling solutions to problems no longer creates profitable differentiation. To survive, salespeople must become agents of change and help customers achieve their goals rather than simply solve their problems. This new, change-centric approach is the next evolution in selling, enabling companies to develop deeper, more profitable customer relationships and to be more agile and adaptive to changing conditions.
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FREE Audiobook: The Six Characteristics of Highly Effective Change Leaders
Are you a highly effective change leader? How can you be more effective? Brett Clay, reveals the six characteristics you must develop to be a highly effective change leader. Learn how these characteristics not only enable you to be a highly effective business leader, sales person, marketer, or manager, but also enable you to live a more fulfilling life. You will also learn how you can identify the change temperaments of customers and stakeholders and successfully motivate them to change.
Note: 1-800-CEO-READ will provide the free audiobook when you purchase the hardcover book, Selling Change.
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Selling Change, 101+ Secrets for Growing Sales by Leading Change by Brett Clay as one of the ‘Best Books to Help Your Team Succeed in 2011,’ which will appear in the November/December issue of Selling Power. The Selling Power announcement adds to a growing list of awards for the book Selling Change, including the IPPY Gold Medal, naming it the best business book of 2010, the USA Book News Best Books 2010 award for Best Sales Book, and awards from Indie Excellence Awards and Next Generation Indie Book Awards. [Read More…]
SPECIAL OFFER Provided by 800-CEO-READ Get a FREE Audio book with purchase
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Praise for “Selling Change”
- ”Do you think change is scary and borders on impossible? Think again. Selling Change shows how to more effectively sell your ideas, products, and services to your employees, stakeholders, and customers. Author, Brett Clay, has translated the complex and abstract principles of change psychology into an easy-to-read, fun, and practical format that business leaders and salespeople are sure to find valuable.”
—Independent Publisher Book Awards
- ”This is the first POSITIVE book about change in a decade . . . at a time when we need it most! Buy it today, and implement it as fast as you can.”
—Jeffrey Gitomer, bestselling author of The Little Red Book of Selling
- ”This powerful, practical book shows you how to make more sales, faster and easier than you ever thought possible!”
—Brian Tracy, bestselling author of The Art of Closing the Sale
- ”Brett Clay is absolutely right. As salespeople, we must change to stay competitive. Selling Change shows how to compete and win in today’s tough environment.”
—Reno DiBono, sales manager, HP
- ”Selling Change contains much-needed, FRESH strategies for providing Real Value to your prospects and customers. When you do this, you’ll experience a deeper relationship with them and will therefore separate yourself from your competition. Implementing his Change Leadership Framework will also make all the difference between GROWING your sales business or just sitting on the sidelines and watching it all go by. Brett’s book is a no-brainer for the 21st Century!”
—Mike Coraluzzi, The EXTREME Business Growth Radio Show
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