About Author Brett Clay

Brett Clay, Ph.D. is the author of “Selling Change,” named the best business book and best sales book of 2010, and is the CEO of Change Leadership Group, LLC, a firm that helps clients improve their leadership capabilities and business performance. A veteran of 25+ years as a high-technology executive, most recently with Microsoft Corporation, he is an award-winning author, executive coach, trainer, speaker, consultant, and business leader.

Posts by Author Brett Clay

Change Leadership Secret – 64 – Determine Pivots, Multipliers, and Triggers

Change Leadership — Secret # 64 Determine Pivots, Multipliers, and Triggers Life is always at some turning point. —Irwin Edman What I Need to Know Pivots In physics, the pivot point is the location around which a force is applied and motion occurs. In change leadership, the pivotal issue is the central issue that determines […]

Change Leadership Secret – 63 – Calculate the Force for Change

Change Leadership — Secret # 63 Calculate the Force for Change The most rewarding things you do in life are often the ones that look like they cannot be done. —Arnold Palmer What I Need to Know I first described the “Force for Change” model in Forceful Selling—you can think of it as the “force” […]

Change Leadership Secret – 62 – Calculate the Formula for Change

Change Leadership — Secret # 62 Calculate the Formula for Change Some men see things as they are and say why. I dream things that never were and say why not? —George Bernard Shaw What I Need to Know “The Formula for Change,” developed by Richard Beckhard and David Gleicher, is a useful tool for […]

I Know Little, Therefore I Am—Valuable

Searching for Answers In my doctoral studies I was asked to write about the tension between questions and answers. Dr David Willis and Dr. Stephen Murphy-Shigematsu said: “This tension can be expressed in our need for mastery and our ability to embrace mystery. How much do we need to pursue and find answers? Can we […]

Change Leadership Secret – 61 – Be Fast And Agile

Change Leadership — Secret # 61 Be Fast And Agile Everything comes to him who hustles while he waits. —Thomas Edison What I Need to Know It is hard to imagine a person more physically powerful than Cortez Kennedy, an eight-time Pro-Bowl defensive tackle for the Seattle Seahawks. But guess what happened when Kennedy became […]

Change Leadership Secret – 60 – Become A Kung-Fu Master

Change Leadership — Secret # 60 Become A Kung-Fu Master Patience and time do more than strength or passion. —Jean de la Fontaine (17th century) What I Need to Know When I was looking to get into sales, I heard a constant drumbeat from hiring managers who said they were only interested in hiring experienced […]

Change Leadership Secret – 59 – Reduce Tension

Change Leadership — Secret # 59 Reduce Tension The most important thing about power is to make sure you don’t have to use it. —Edwin Land What I Need to Know Remember that Kurt Lewin defines tension as the sum of the driving forces and the resisting forces. Also recall that every force has an […]

Change Leadership Secret – 58 – Estimate The Resistance Power

Change Leadership — Secret # 58 Estimate The Resistance Power The man who is swimming against the stream knows the strength of it. —Woodrow Wilson What I Need to Know An important factor that influences the power required to make a change is the power required to overcome the resisting forces. Here is a process […]

“Why Do You Want to Get a PhD?”

PhD? Well, it’s official. I’m now a PhD student in the school of Human and Organizational Development at Fielding Graduate University. I’m sure you are thinking the same question my wife asked: “Why Do You Want to Get a PhD?” Follow-up question: “Are you crazy?” As you can imagine, I’ve thought a lot about this […]

Change Leadership Secret – 57 – Qualify The Resistance

Change Leadership — Secret # 57 Qualify The Resistance A problem adequately stated is a problem well on its way to being solved. —R. Buckminster Fuller What I Need to Know People usually associate making changes with overcoming resistance. By now, you understand that every driving force has a resisting force and that any attempt […]

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