About Author Brett Clay

Brett Clay, Ph.D. is the author of “Selling Change,” named the best business book and best sales book of 2010, and is the CEO of Change Leadership Group, LLC, a firm that helps clients improve their leadership capabilities and business performance. A veteran of 25+ years as a high-technology executive, most recently with Microsoft Corporation, he is an award-winning author, executive coach, trainer, speaker, consultant, and business leader.

Posts by Author Brett Clay

Change Leadership Secret – 44 – Be Careful Where You Cast Your Anchor

Change Leadership — Secret # 44 Be Careful Where You Cast Your Anchor To reach a port we must sail, sometimes with the wind, and sometimes against it. But we must not drift or lie at anchor. —Oliver Wendell Holmes What I Need to Know “Anchoring” is the cognitive bias whereby people are overly influenced […]

Change Leadership Secret – 43 – Beware of False Consensus

Change Leadership — Secret # 43 Beware of False Consensus To a large degree reality is whatever the people who are around at the time agree to. —Milton H. Miller What I Need to Know “False consensus” is a tendency to assume that other people share the same views. Maybe you assume they share your […]

Change Leadership Secret – 42 – Win With Mere Exposure

Change Leadership — Secret # 42 Win With Mere Exposure Just as nature abhors a vacuum, humans resist change. Change will occur; vacuums will be filled. —Nikki Giovanni What I Need to Know People have an incredible preference for items and situations that are familiar. People actually prefer to suffer with something familiar than change […]

Change Leadership Secret – 41 – Forget The Wishful Thinking

Change Leadership — Secret # 41 Forget The Wishful Thinking A goal without a plan is just a wish. —Antoine de Saint-Exupéry What I Need to Know The cognitive bias called “wishful thinking” is the tendency to consider only the data that reinforces your desired views and reject data that negates them. I am astounded […]

Change Leadership Secret – 40 – Do A Reality Check

Change Leadership — Secret # 40 Do A reality Check Reality is nothing more than a collective hunch. —Lily Tomlin What I Need to Know When characterizing a person’s change response, the change leader must be aware of differing views of reality. When Lewin described his concepts of forces and life space, he stipulated that […]

Change Leadership Secret – 39 – Stay Away from Turtles

Change Leadership — Secret # 39 Stay Away from Turtles It often takes more courage to change one’s opinion than to stick to it. —George Christoph Lichtenberg What I Need to Know The sixth change type is the “Turtle.” The Turtle is the other neurotic change type. The Turtle is plagued by anxieties, perhaps second […]

Change Leadership Secret – 38 – Comfort The Mules

Change Leadership — Secret # 38 Comfort The Mules Adapt or perish, now as ever, is nature’s inexorable imperative. —H. G. Wells What I Need to Know The fifth change-type is the “Mule.” The Mule is reluctant to change. The Mule may have slightly more anxieties than the Chameleon, but like the Chameleon, the Mule […]

Change Leadership Secret – 35 – Follow The Chameleons

Change Leadership — Secret # 35 Follow The Chameleons Enjoying success requires the ability to adapt. Only by being open to change will you have a true opportunity to get the most from your talent. —Nolan Ryan What I Need to Know The second change-type is the “Chameleon.” The Chameleon is an “early adopter” of […]

Change Leadership Secret – 34 – Stay Away From Chickens

Change Leadership — Secret # 34 Stay Away From Chickens It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through. —Zig Ziglar What I Need to Know The Six Change Types model I described in Forceful Selling describes six common ways that […]

Change Leadership Secret – 33 – Understand Coping Strategies

Change Leadership — Secret # 33 Understand Coping Strategies Problems are not the problem; coping is the problem. —Virginia Satir What I Need to Know In order to characterize a person’s change response, we first need to understand general principles of how people process stimuli, called “coping” strategies. Wayne Weiten and Margaret Lloyd suggested three […]

« Previous PageNext Page »

ERROR: 8 - CURL error: Couldn't resolve host '9k977.infusionsoft.com'