About Author Brett Clay

Brett Clay, Ph.D. is the author of “Selling Change,” named the best business book and best sales book of 2010, and is the CEO of Change Leadership Group, LLC, a firm that helps clients improve their leadership capabilities and business performance. A veteran of 25+ years as a high-technology executive, most recently with Microsoft Corporation, he is an award-winning author, executive coach, trainer, speaker, consultant, and business leader.

Posts by Author Brett Clay

Change Leadership Secret – 31 – Change Your Paradigm

Change Leadership — Secret # 31 CChange Your Paradigm Innovation and change supersede all problems and solutions. —Brett Clay What I Need to Know In Section 2, we discussed how a problem is just the tip of the iceberg, a superficial symptom of everything going on under the surface, a mere brick in the road […]

Change Leadership Secret – 30 – People Make Poor Computers

Change Leadership — Secret # 30 People Make Poor Computers I am indeed amazed when I consider how weak my mind is and how prone to error. —Rene Descartes What I Need to Know After performing a discovery of the person’s life and change spaces, you would have a keen understanding of your customer and […]

Change Leadership Secret – 29 – Forces And Changes Are Like Fans

Change Leadership — Secret # 29 CForces And Changes Are Like Fans Does the flap of a butterfly’s wings in Brazil set off a tornado in Texas? —Edward Lorenz What I Need to Know I previously mentioned that every force has an equal and opposite force. But it doesn’t stop there. Every force also induces […]

Change Leadership Secret – 28 – Every Force Has Equal Resistance

Change Leadership — Secret # 28 Every Force Has Equal Resistance People are more like walls than windows; they’re hard to see into and the harder you push, the harder they push back. —Brett Clay What I Need to Know One of Isaac Newton’s basic principles of physics is the concept of equal and opposite […]

Change Leadership Secret – 27 – The Stronger The Force, Stronger The Movement

Change Leadership — Secret # 27 The Stronger The Force, Stronger The Movement Only people who feel compelled by great forces achieve great things. —Brett Clay What I Need to Know A basic principle of physics is that the larger the force applied to a body of a given mass, the faster it will accelerate. […]

Change Leadership Secret – 26 – The Four Forces Are Always Present

Change Leadership — Secret # 26 The Four Forces Are Always Present Is it ever happiness that we seek? No, it is the free play of those forces that happen to be the most recent ones in us. —Andre Gide (at age 80) What I Need to Know Another way to state this secret is […]

Change Leadership Secret – 25 – Observation Is Different From Reality

Change Leadership — Secret # 25 Observation Is Different From Reality Seek simplicity and distrust it. —Alfred North Whitehead What I Need to Know Another complication of humans is that what you see on the outside is not what is on the inside. Most of the time, when we observe someone’s “behavior,” that is, the […]

Change Leadership Secret – 76 – Don’t Beg – Deliver

Change Leadership — Secret # 76 Don’t Beg – Deliver You can’t build a reputation on what you are going to do. —Henry Ford What I Need to Know Be honest. Have you been at the end of a quarter needing to make your number and felt a strong urge to beg your customer for […]

Change Leadership Secret – 24 – Customer Satisfaction Is Impossible

Change Leadership — Secret # 24 Customer Satisfaction Is Impossible Poor is not the person who has little, but the person who craves more. —Lucius Annaeus Seneca What I Need to Know The underlying principle of Maslow’s Hierarchy of Needs is that as soon as a person has satisfied a need at one level in […]

Change Leadership Secret – 23 – People Are Spring Loaded

Change Leadership — Secret # 23 People Are Spring Loaded Man stores his emotions and desires like springs compressed, and then awaits the opportunity to release them. —Brett Clay What I Need to Know The principle that a body must be in motion if a force is applied assumes the body is rigid and that […]

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