Blog Articles
Change Leadership Secret – 5 – People Buy To Make A Change
Change Leadership — Secret # 5 People Buy To Make A Change To be a success in business, be daring, be first, be different. —Henry Marchant What I Need to Know Now that you know one of the most important secrets—that people do not buy products because they need them—they buy products to satisfy a […]
Change Leadership Secret – 4 – No One Needs Your Product
Change Leadership — Secret # 4 No One Needs Your Product He that is good with a hammer tends to think everything is a nail. —Abraham Maslow What I Need to Know Do people buy your product because they need it? All sales courses teach the fundamental concept of “need satisfaction selling.” The notion is […]
Change Leadership Secret – 3 – You Are Not a Force
Change Leadership — Secret # 3 You Are Not a Force Pull the string and it will follow wherever you wish. Push it, and it will go nowhere at all. —Dwight D. Eisenhower What I Need to Know While it is true that people buy because they are forced to buy, it is not true […]
Change Leadership Secret – 2 – People Only Buy When Forced
Change Leadership Secret # 2 People Only Buy When Forced A man would rather have a hole in his head than a hole in his pocket and lose a dollar. —Brett Clay What I Need to Know When is the last time you took a hundred dollar bill, put a match to it and said, […]
Change Leadership Secret – 1 – The World is Changing
Change Leadership — Secret # 1 The World Is Changing The world is moving so fast these days that the man who says it can’t be done is generally interrupted by someone doing it. —Elbert Hubbard What I Need to Know Okay, the fact that the world is changing is not much of a secret, […]
Are You in the Actuation Zone?
I just returned from the National Speakers Association Winter Conference where I gained a lot of new knowledge about modern marketing. The “Monday-morning question” for all the conference attendees is, Will we put the new knowledge into practice? Or, will we return to our laundry list of client issues, problems, overhead, and all the other […]
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