Blog Articles
Change Leadership Secret – 5 – People Buy To Make A Change
Change Leadership — Secret # 5 People Buy To Make A Change To be a success in business, be daring, be first, be different. —Henry Marchant What I Need to Know Now that you know one of the most important secrets—that people do not buy products because they need them—they buy products to satisfy a […]
Change Leadership Secret – 4 – No One Needs Your Product
Change Leadership — Secret # 4 No One Needs Your Product He that is good with a hammer tends to think everything is a nail. —Abraham Maslow What I Need to Know Do people buy your product because they need it? All sales courses teach the fundamental concept of “need satisfaction selling.” The notion is […]
Change Leadership Secret – 3 – You Are Not a Force
Change Leadership — Secret # 3 You Are Not a Force Pull the string and it will follow wherever you wish. Push it, and it will go nowhere at all. —Dwight D. Eisenhower What I Need to Know While it is true that people buy because they are forced to buy, it is not true […]
Change Leadership Secret – 2 – People Only Buy When Forced
Change Leadership Secret # 2 People Only Buy When Forced A man would rather have a hole in his head than a hole in his pocket and lose a dollar. —Brett Clay What I Need to Know When is the last time you took a hundred dollar bill, put a match to it and said, […]
Change Leadership Secret – 1 – The World is Changing
Change Leadership — Secret # 1 The World Is Changing The world is moving so fast these days that the man who says it can’t be done is generally interrupted by someone doing it. —Elbert Hubbard What I Need to Know Okay, the fact that the world is changing is not much of a secret, […]
Win The Sale Without Compromising on Price
All sales aren’t created equal. In his new book, High-Profit Selling, my friend, Mark Hunter shows you how to close deals that truly make a profit. Mark and I share the same passion–driving profitable sales. In these times of shrinking margins and diminishing returns, maintaining profitable pricing is more important than ever. The insights Mark […]
Selling Change With the Simple Power of “Yes, And!”
by Avish Parashar Can a simple two-word phrase from improv comedy help you to be a better salesperson or leader? “Yes, and” it can do much, much more… The premise of Selling Change is that salespeople must become agents of change and help their customers achieve goals rather than simply solve their problems While there […]
Are You in the Actuation Zone?
I just returned from the National Speakers Association Winter Conference where I gained a lot of new knowledge about modern marketing. The “Monday-morning question” for all the conference attendees is, Will we put the new knowledge into practice? Or, will we return to our laundry list of client issues, problems, overhead, and all the other […]
Top Ten Ways to Lose Customers in Today’s Market
Seattle, WA (PRWEB) June 30, 2011 Sales and marketing consultant, Brett Clay, author of “Selling Change, 101+ Secrets for Growing Sales by Leading Change”, reveals his top ten list of mistakes salespeople and companies are making in today’s market. Clay says, “Some of the ways salespeople lose customers are perennial. Others are related to the […]
The Disappearing Sales Organization—Is Yours Next?
Change leadership and sales expert, Brett Clay, says salespeople and the companies that employ them are becoming irrelevant. Unless companies significantly invest in the capabilities of their sales organizations, they will join the ranks of the 15 million sales positions forecasted to be eliminated this decade. Seattle, WA (PRWEB) June 29, 2011 Brett Clay, author […]
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