I just attended Jeffrey Gitomer’s seminar for sales managers and leaders.
Before Jeffrey started his presentation, I was chatting with the gentleman next to me who is a VP of Sales. I asked him what kind of sales training he uses. He said, “Oh, we train our salespeople ourselves.
Salespeople are born, anyway. They either have it or they don’t.”
I couldn’t resist pulling out my copy of Forceful Selling and saying, “That’s interesting you say that. This book says that is one of the myths of sales.” And I showed him the list of sales myths, including the illustration of the bulldog salesperson who is born with a purchase order in his mouth.






