About Author Brett Clay
Brett Clay, Ph.D. is the author of “Selling Change,” named the best business book and best sales book of 2010, and is the CEO of Change Leadership Group, LLC, a firm that helps clients improve their leadership capabilities and business performance. A veteran of 25+ years as a high-technology executive, most recently with Microsoft Corporation, he is an award-winning author, executive coach, trainer, speaker, consultant, and business leader.Connect with Brett Clay
Posts by Author Brett Clay
Change Leadership Secret – 73 – Be Outstanding
Change Leadership — Secret # 73 Be Outstanding The quality of a person’s life is in direct proportion to their commitment to excellence . . . —Vince Lombardi What I Need to Know Many years ago, I took my sales team to a Tony Robbins motivational seminar. One of Robbins’ biggest points was the power […]
Change Leadership Secret – 72 – Maintain High Value
Change Leadership — Secret # 72 Maintain High Value The most interesting thing about a postage stamp is the persistence with which it sticks to its job. —Napoleon Hill What I Need to Know Establish high value and stick to it. Do not deliver high value and then discount its price. Establishing high value requires […]
Change Leadership Secret – 71 – Change The Rules
Change Leadership — Secret # 71 Change The Rules The time to win a fight is before it starts. —Frederick W. Lewis What I Need to Know Economists use a term called BATNA, which stands for the “best alternative to a negotiated agreement.” The notion is that if the customer has a better alternative he […]
Change Leadership Secret – 70 – The Customer Owns the Mine
Change Leadership — Secret # 70 The Customer Owns the Mine There are risks and costs to a program of action, but they are far less than the long-range risks and costs of comfortable inaction. —John F. Kennedy What I Need to Know You can do great things for people, but if they do not […]
Change Leadership Secret – 69 – Climb The Value Hierarchy
Change Leadership — Secret # 69 Climb The Value Hierarchy Create the highest, grandest vision possible for your life because you become what you believe. —Oprah Winfrey What I Need to Know The drawing on the opposite page illustrates the concept of the Value Hierarchy and how value grows larger at the top. Features. Countless […]
Change Leadership Secret – 68 – Create Strategic Value
Change Leadership — Secret # 68 Create Strategic Value Strive not to be a success, but rather to be of value. —Albert Einstein What I Need to Know How do you know if you are creating strategic value? Here are some things to look for: Force fan out. How far do the forces of change […]
Inquiring Into Paradigm and Value Shifts
As I conduct my doctoral studies I will do my best to post the papers I write. I hope these papers serve to stimulate your thinking, raise questions, and perhaps even reach new insights about your work or life. These papers are often written according to the style guidelines of the American Psychological Association. So, […]
Change Leadership Secret – 67 – Create Personal Value
Change Leadership — Secret # 67 Create Personal Value Classic economic theory…could be revolutionized by accepting the reality of higher human needs, including the impulse to self-actualization and the love for the highest values. —Abraham Maslow What I Need to Know An important point often overlooked is that people participate in organizations for one ultimate […]
Change Leadership Secret – 66 – Create Organizational Value
Change Leadership — Secret # 66 Create Organizational Value The value of an idea lies in the using of it. —Thomas Edison What I Need to Know I previously defined value as the measure of the benefit realized by achieving a change. What does this mean, specifically, in an organizational context? As we learn in […]
Change Leadership Secret – 65 – Be A Miner, Not A Prospector
Change Leadership — Secret # 65 Be A Miner, Not A Prospector The mother lode is always below the surface. —Brett Clay What I Need to Know Many of the concepts in the Change Leadership Framework are broadly applicable, whether you are driving large-scale change in enterprise infrastructure or driving smaller-scale change as a residential […]
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