Blog Articles
Book Marketing for Fun and Profit
Use the right tools, and it can REALLY be fun by Brett Clay [Reprinted courtesy of the Independent Publisher Newsletter. To see original post, click here.] Do you love marketing? Do you consider yourself an awesome promoter? Do you relish the thought of standing on the street corner yelling, “Books for sale! Books for sale! […]
Your Pipeline Could Be Fuller
by Mark Hunter, The Sales Hunter Keeping your pipeline of prospects full is no easy task. I’m not going to suggest it is. I talk to salespeople all the time and most say that prospecting is their number one source of new business. So if you are like most salespeople, one of your hardest tasks […]
Selling Power Magazine Names Selling Change, by Brett Clay, to its List of “Best Books in 2011”
Selling Change, 101+ Secrets for Growing Sales by Leading Change by Brett Clay as one of the ‘Best Books to Help Your Team Succeed in 2011,’ which will appear in the November/December issue of Selling Power. The Selling Power announcement adds to a growing list of awards for the book Selling Change, including the IPPY […]
Around the World With Windows Azure
What is changing in Sydney, Singapore, London, Amsterdam, Munich, Warsaw, Atlanta, Toronto and San Francisco? I’m about to find out. I’m at San Fransisco airport getting ready to board a plane to Sydney, Australia for the first stop in a 9-city tour for Windows Azure Platform University. My colleague, Owen Allen, (see Owen’s blog about […]
Has the USA Fallen Permanently Behind?
In today’s Wallstreet Journal Opinion, The Folly of Subsidizing Unemployment http://on.wsj.com/d4HruL, Harvard economics professor, Robert Barro, argued that the ranks of unemployed workers would be lowered by 4,000,000 if the unemployment benefits of the 14,000,000 unemployed workers had been eliminated, rather than extended. Professor Barro said, “Suppose…the share of long-term unemployment had equaled the peak […]
What Drives Change? Three Inescapable Shifts that Will Rock Your World
By Gerhard Gschwandtner (reposted from http://sellingpower.typepad.com/gg/2010/02/what-drives-change.html) I just got an interesting book called Selling Change by Brett Clay. Here is my view on change. The first question is “what drives change?” Ideas, money and technology. The first two are obvious. Internet technology creates new ways of sharing, communicating, collaborating and conducting business. It’s almost like […]
Can Your Father Learn New Tricks? Can You?
We all know the saying that “old dogs can’t learn new tricks”. As with most sayings, there is an element of truth to it. But, these sayings are like reading your horoscope—they are general statements that can apply to anyone. Let’s explore the myth of the “old dog”. The “old dog” is most often an […]
Change Leaders Do Not Dance on Graves—Not Even On Barnes and Nobles’
In today’s Wall Street Journal, columnist L. Gordon Crovitz writes about the challenges facing Barnes and Noble, the USA’s biggest bricks-and-mortar retail bookseller. His editorial “hook” for the article is the recent news that the board of Barnes and Noble has authorized the sale of the company. The comments I posted on his article at […]
How to Create an Award-Winning Social Media Marketing System
Change Leadership Group, LLC was honored to receive a 2010 Independent Publisher Book Award for Best Book Marketing for the book, Selling Change. Brett Clay, CEO of Change Leadership Group, and the author of Selling Change, delivered this presentation at the National Speakers Association national conference in Orlando, FL on July 19, 2010. [slideshare id=4854576&doc=20-20lightingroundsnsabrettclay-100727231137-phpapp01]
Does Journalism Need Government Help?
In today’s Wall Street Journal, Lee Bollinger, the President of Columbia University, and author of a new book, “Uninhibited, Robust, Wide-Open: A Free Press for a New Century,” wrote an op-ed article calling for a new media-industry business model that relies on government funding. http://online.wsj.com/article/SB10001424052748704629804575324782605510168.html Mr. Bollinger says, “The proliferation of communications outlets has fractured […]
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